PURE Collection - Custom Build

$199.99 CAD

This variant is currently sold out



Simple. Clean. Functional. The Pure collection has removed all the unnecessary extras to create the most functional minimalist watch you'll ever have. It's a blank slate for you to start customizing. With our innovative interchangeable straps you can pair a single case with any of our high-quality leather straps and create exactly who you are. On your wrist. Enjoy!

  • 39mm Case (Fits All Our 18mm Straps)
  • Sapphire Crystal
  • Matte Finish
  • Stainless Steel
  • Miyota 2025 Movement
  • 3 Year Battery Life
  • 5 ATM

Gorgeous Horween leather takes your wrist game to the next level. Founded in 1905, Horween Leathers has strived to make the world's best leather, which means never mistaking fastest or cheaper with the best. It means always using formulas that do not cut corners, and choosing components strictly for their quality. A process that has been refined for more than 100 years and five generations means that you'll have the highest-quality leather on your wrist, which are still made by hand. Welcome to the world of amazing. We have a few variations of Horween that you should be aware of. 

1. Chomexcel with Pull Up
Chromexcel is the original pull-up leather; using time honored techniques and formulas that were developed nearly 100 years ago. Chromexcel is still produced in the United States using a bark retannage from a proprietary recipe, and then genuine hot stuffed with their secret blend of natural oils and greases. Made to this day with old world craftsmanship, modern Chromexcel carries on a long history of superior comfort and durability. As you bend the strap you'll notice discolouration from this process making it seem as if you've worn the strap for years and you have a special wear unique to you. The colours in our current lineup that use this leather are Black, Brown & Olive.

2. Chromexcel without Pull Up
Chromexcel uses time honored techniques and formulas that were developed nearly 100 years ago. Chromexcel is still produced in the United States using a bark retannage from a proprietary recipe, and then genuine hot stuffed with their secret blend of natural oils and greases. Made to this day with old world craftsmanship, modern Chromexcel carries on a long history of superior comfort and durability. These straps are smooth and comfortable from the first wear. The colours in our current lineup that use this leather are Navy, Cognac & Honey Brown

*Colours may vary as each hide is different than the next. 
  • 18mm Width (Fits All Pure Collection Cases)
  • High-Quality Horween Leather
  • Buckle Colour will Match Case Colour