Your New Favourite Watch

We focus on creating unique watches

Our products unite a #CommunityOfProgression

Everything is Limited Edition

We never remake the same watch twice.

The Absolute Collection

We encourage you to experience life

And our products tag along for the ride

the UNKNOWN - RAW & Black

Join the NOVO Community

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The Watch-Buying Process

March 03, 2015

  Ever since the watch was introduced to us humans it's been an important part of our lives. Without them it would be virtually impossible to... Read More

From Complete Paralysis to an Icon of Progression: The Incredible Story of Aaron Baker

February 25, 2015

  He was 20 years old and newly signed to pro motocross team and thought he was invincible Aaron’s ego vanished the moment he broke his neck. He... Read More

The Extreme Positivity of Bruce Cook

February 20, 2015

  At the age of 5 Bruce had his first ride on a dirt bike and was hooked. His progression was extremely fast, which eventually... Read More

The Eventual Death of the Analog Watch

February 18, 2015

For years men and women have had the choice of either analog or digital timepieces to decorate their wrists. Nothing incredibly smart, just something that tells... Read More