THE STREETCAR - 1912
We’ve been crafting some of the world’s most unique, award winning and storied timepieces since 2011. Since this watch is handmade and unique to you we can 100% guarantee your watch will be 1 of 1. If you have any questions about our work please reach out!
You are looking at a piece of history repurposed for your wrist. This manually wound timepiece is made using 108 year old trolley track pried from the central streets of our hometown, Lethbridge, Alberta.
In 1912 the Lethbridge streetcar system was installed and ready for service in August. As the popularity and affordability of gas-powered buses around the city started prepping to pave over some of the tracks, but eventually decided to cover them all in 1939. The war delayed this project but eventually, after years of facilitating downtown transportation, the tracks were covered and forgotten. Recently, a city project unearthed these tracks and what had been buried for decades was revealed giving us a look into the past and physical pieces of memorabilia. We’ve used the live edge of these tracks as the dial of the timepiece and have crafted an equally high-character strap to match.
Every watch comes housed in a Canadian-made wood box and of course the craftsmen who make your watch are human, not machines, ensuring your timepiece is completely unique in finish. Because our watches are assembled and finished by hand, please allow for minor differences in colour and texture. We hope you love it as much as we loved making it.
Note: Every dial will have different characteristics and colouring. Although each will be unique and different, they’ll all be beautiful. Product is currently in development and will ship within 4 weeks.
Movement: ETA 6498-1 with a Geneva stripe finish.
Functions: Manually wound, 18,000 beats/hour, 46 hour power reserve, hours, minutes, sweeping second hand at the 5, incabloc shock protection.
Case: 316L Stainless Steel, 41mm (not including crown), 9.5mm height.
Caseback: 316L Stainless Steel
Dial: Live edge of the trolley track stamped using vintage Patek Philippe dial stamp.
Finishing: Polished & brushed
Hands: White wire hour and minute hands. White second hand.
Front Crystal: Mineral crystal
Back Crystal: Mineral crystal
Water Resistance: 3ATM
Band: Hand-made Horween leather
Packaging: Hand-made beautiful one-off packaging made from wood.
Warranty: 2 Year Warranty
Guarantee: We offer a one week compliment guarantee. If someone doesn’t love your watch within one week of wearing it…you’ve probably never left your house.
Build Time: Ships in 3-4 weeks
Love Time: Approx forever. Actually, forever.
Most watches lack soul…
...so at NOVO we've developed a process of infusing your meaningful memorabilia into a unique timepiece that will tell your story for generations.
Frequently Asked Questions
How long does it take to build a custom watch?
Depending on the complexity between 8 - 10 weeks.
How are you better than other companies?
We’re not! We’re different. Our focus isn’t on mass producing anything. Our focus is transferring a customer’s story to his/her wrist or pocket.
What movement do you use for your watches?
We use a Swiss ETA 6498-1 for our watches.
What can I expect when I receive my watch?
An absolutely stunning timepiece that tells a story you connect to. And tears. And love.
What do you mean “most watches lack soul”?
Mass-produced products lose the individuality and personality that hand-crafted watches exude. While mass-produced pieces are great for marking important moments in life, our hand-crafted watches infuse the actual memorabilia representing your moments and bring with them character that’s impossible to replicate.
What kind of material do you work with?
We work with anything! We’ve worked with NFL helmets, MLB cleats, train tracks, military tanks, branding irons, iPhones, and more. Every watch is different so feel free to call or email to chat more about your specific material and see what we can do with it. Email steve@novowatch or call 888-782-2607.
One Of One
We 100% guaranteed that no one else will have a watch like yours.
Infused with history you can really feel.
History takes on a new meaning when you can hold it in your hand.
We all have those things that hold meaning that we can’t throw away but don’t have room for. Let us make a watch from it.
PASS IT ON
Each timepiece is crafted to last for lifetimes and tell your story for generations. It’s a legacy built for your wrist.
We Would Love To Work With You!
If you have any questions about our timepieces, processes or anything else feel free to email us. I want to earn your business.