Our goal isn't to only craft beautiful timepieces, it's to resurrect meaningful pieces of historic materials and infuse them along with their stories, into art for your wrist.

WE WONT mass product watches. WE WILL carefully craft each piece individually and focus on the small stuff to make sure you're absolutelty smitten by your first (or second) Novo.

Our machine gives us the general shape of the watch, but magic only happens once we get our hands on it. The shape is always the same, but never the same :)

Our goal is to move you no matter what angle you look at your Novo Watch from. That's why each movement is hand engraved adding incredible beauty and individuality to each piece.

Not only do the contrasted numbers make it easier to read, but they're painted completely by hand in our studio! Yes it's tedious but it's an added touch that, even though small, makes a big difference in the feel and appreciation for you our customer.

Machines are amazing and incredibly accurate, which is why we look to use them as little as possible. When we remove too much of the human element an equal amount of the product soul disappears as well. At Novo, beautifully imperfect = perfect.