NOVO'S NEW PREMIUM BRAND IMPRINT
Christensen by NOVO is our new premium brand imprint. All custom and limited edition collections will now be produced under our Christensen by NOVO brand. All stock watches and accessories will continue to be produced under NOVO.
Cultish.io commissioned Christensen by NOVO to produce a series of exclusive world first' limited edition watches, starting with the Peacemaker Series, Russia-Ukraine Edition.
"Christensen by NOVO is the only watchmaker in the world that we could find with experience creating world class watches out of recycled weapons of war. For the Peacemaker Series - Russia Ukraine Edition we wanted to incorporate destroyed Russian tanks and Ukrainian artillery into the dial to raise awareness to human suffering and support relief efforts on the ground in Ukraine. Christensen by NOVO was uniquely positioned to handle the complexities of design and production for this project."
Sean Holt, founder of Cultish.io
LEARN MORE AND REGISTER AT CULTISH.IO
Bidding starts December, 1st
The Peacemaker Series is a modern retake on the storied tradition of military watches. Peacemaker watches are made of weapons from opposing sides to raise awareness to human suffering and support relief efforts on the ground.
Our limited Russia-Ukraine Edition incorporates destroyed Russian tanks and Ukrainian artillery into the dial.
The hour and minute hands replace the traditional ‘sword motif’ with an iconic ‘plowshare motif’ in Ukrainian colours as a metaphor for turning ‘swords into plowshares.” The seconds hand is fashioned as a ‘broken arrow’ in Russian colours to symbolize failed endeavour.
10% of every sale goes to World Central Kitchen, which is providing food security for displaced populations in conflict zones across Ukraine.
Whether it’s cleats an athlete wore while earning their spot in the MLB or a branding iron used for 50 years on a family ranch, at Christensen by NOVO we infuse meaningful materials into every custom timepiece we craft to ensure it has individuality and tells your story for generations.