Pure - Fresh + Navy
We loved what happened when we combined a little matte gold with a touch of minimalism. Our Fresh model is a perfect blend of simplicity and style and tips its hat to traditionalists. Now the only thing you need to figure out is how to deal with all your new admirers.
- 7.5mm Thick
Miyota 2025 Movement
3 Year Battery Life
Always a winner around here, this navy strap is ready for anything. It's smooth looks are always a welcomed addition to any NOVO collection.
Founded in 1905, Horween Leathers has strived to make the world's best leather, which means never mistaking fastest or cheaper with the best. It means always using formulas that do not cut corners, and choosing components strictly for their quality. A process that has been refined for more than 100 years and five generations means that you'll have the highest-quality leather on your wrist, which are still made by hand. Welcome to the world of amazing.
Chromexcel uses time honored techniques and formulas that were developed nearly 100 years ago. Chromexcel is still produced in the United States using a bark retannage from a proprietary recipe, and then genuine hot stuffed with their secret blend of natural oils and greases. Made to this day with old world craftsmanship, modern Chromexcel carries on a long history of superior comfort and durability. These straps are smooth and comfortable from the first wear.
*Colours may vary as each hide is different than the next.
18mm Width (Fits All Pure Collection Cases)
High-Quality Horween Leather
Buckle Colour will Match Case Colour
Most watches lack soul…
...so at NOVO we've developed a process of infusing your meaningful memorabilia into a unique timepiece that will tell your story for generations.
Frequently Asked Questions
How long does it take to build a custom watch?
Depending on the complexity between 8 - 10 weeks.
How are you better than other companies?
We’re not! We’re different. Our focus isn’t on mass producing anything. Our focus is transferring a customer’s story to his/her wrist or pocket.
What movement do you use for your watches?
We use a Swiss ETA 6498-1 for our watches.
What can I expect when I receive my watch?
An absolutely stunning timepiece that tells a story you connect to. And tears. And love.
What do you mean “most watches lack soul”?
Mass-produced products lose the individuality and personality that hand-crafted watches exude. While mass-produced pieces are great for marking important moments in life, our hand-crafted watches infuse the actual memorabilia representing your moments and bring with them character that’s impossible to replicate.
What kind of material do you work with?
We work with anything! We’ve worked with NFL helmets, MLB cleats, train tracks, military tanks, branding irons, iPhones, and more. Every watch is different so feel free to call or email to chat more about your specific material and see what we can do with it. Email steve@novowatch or call 888-782-2607.
One Of One
We 100% guaranteed that no one else will have a watch like yours.
Infused with history you can really feel.
History takes on a new meaning when you can hold it in your hand.
We all have those things that hold meaning that we can’t throw away but don’t have room for. Let us make a watch from it.
PASS IT ON
Each timepiece is crafted to last for lifetimes and tell your story for generations. It’s a legacy built for your wrist.
We Would Love To Work With You!
If you have any questions about our timepieces, processes or anything else feel free to email us! I’d love to work with you.